Visual communication training

Wish you’d be more visual?

I can teach you how to.
You’re a writer, web editor or image editor at an organization that has quite a bit of in-house knowledge. Your audience wants short, clear info, preferably with images, infographics or icons.

I will help you make a plan:

  • Where do we use what image, how do we talk about it?
  • How do you get a fluid consistency across all channels?
  • When do we produce it ourselves, when do we brief professionals?

You can book my visual communication trainings through three reputable training providers. My training Infographics can be given in English, please mention it when you contact the provider, or call me about it.

For all questions (cost, application, intake, level, location, facilities), please contact the contact person listed on the provider’s information page. On the provider’s pages, you can also read the reviews. They’re stellar.

“It was a clear and also practical training, really focused on applying infographics. We really had to get to work, were shown nice examples and we could use a case from our own field for the practice assignment. We liked that. The handout with checklists we were given is also a handy reference to have.”

From an evaluation form of the Communicating with Infographics training (, July 2023)
By a communications officer at an innovation institution

Communicating with infographics

Online tools promise you can make an infographic in 1 minute. But when is an infographic considered good? What type of infographic do I choose and how do I help the reader capture my message even better?

For whom.

This visual communication training is designed for people who have text that contains a lot of data, processes or spatial descriptions. We’ll tackle that right away.
During this one-day training, there will be hard work and lots of fun.

Visuals for Crisis (new!)

Crisis communication, it has to be quick. Therefore text. But millions of people cannot understand your writing, and there’s many who speak another language. Also, a lot of information about incidents, shelter locations, road closures and solar panel shards is much clearer if you use images for it. And if you set things up right, a useful image can be ready in 5 minutes.

For whom.

This training is designed for crisis communications people at, for example, Safety Regions or hospitals. Training is tailored to the specific industry.

Klaas and Tom Train Visuals for Crisis

Image editor

Each image has a meaning. How do we find it, and how do we discuss it? How can one load an image with meaning, and how do you come up with a concept for it? How to establish consistency among all those channels you have? How do you direct creators?
This one-day training sharpens your knowledge about images considerably.

For whom.

This training is designed for (image) editors who battle daily for better images.

Visual thinking for writers (new!)

You will learn to improve readability by visually representing data, processes and spatial information with infographics and images. We discuss solutions for getting something out on social media or in the press about your organisation.

We explore all the options and you’ll learn to come up with a solution using sketches. You can produce it yourself or direct a professional.

For whom.

You are a writer or academic and you write policy papers, scientific texts or articles for professional journals.

Creating Infographics

Learn to convey information in a clear and readable way using illustrations, infographics and icons. You will learn how to come up with a concept, outline and discuss your ideas. We aim for consistency between all the images used and usability across all channels. The training takes one day and is especially sought after as in-company training, customized for you and your colleagues.

Loo van Eck logo
“Klaas is a creative, knowledgeable professional. He’s willing to share his knowledge and clearly understands how things work on a daily basis. He responds to this by providing tools that you can use right away. Which not only improves your visual content, but also makes the way you work much easier.
There is plenty of room to ask your own questions. The training is focused on clarifying visual content, which is currently underemphasized within my organization. After this training, I will be able to discuss this and implement improvements. In addition, I learned a lot about how to structure and plan more effectively on a daily basis. Helpful.”

Judith Wissink

Dept. Communication at Scholengroep Carmel Hengelo